Bio
Crystal Froese is a dedicated leader, entrepreneur, and community advocate with over a decade of experience in municipal government.
Having served as a City Councillor, School Board Trustee, and Chair of the Moose Jaw Police Commission, she has built a reputation for action-driven leadership.
With a background in public relations, local government administration, and over 15 years in business, Crystal is passionate about strengthening communities by fostering collaboration, promoting economic development, and ensuring local voices are heard.
Mission
Crystal’s mission is to help municipalities and organizations tell their stories effectively, strengthen community engagement, and build strategies that lead to real, lasting impact.
Method
Crystal believes that every community has a unique story, and telling it effectively is key to building identity, attracting investment, and fostering engagement.
Through her expertise in communications, public relations, and municipal leadership, she works with communities to develop strategic storytelling approaches that highlight their strengths and vision.
Whether it’s helping municipalities craft their messaging, supporting local businesses in economic development initiatives, or working with organizations to engage residents, she brings a hands-on, solutions-focused approach to ensuring communities thrive.
Her method is rooted in authenticity, relationship-building, and strategic planning.
By drawing on real-world experience in governance, event coordination, and business development, Crystal helps communities craft narratives that inspire action. From workshops and consultations to hands-on project development, she provides the tools and insights needed to navigate challenges, amplify local voices, and create long-lasting impact.
Her goal is simple: to empower communities to take charge of their future by owning their story and using it as a foundation for progress.
Community Builder
After serving as a long-time elected official, Crystal Froese continues to live out her values through active community involvement and province-wide leadership. Her approach to service goes beyond titles—she believes in showing up, working alongside others, and helping communities thrive through meaningful participation. As President of both the South Hill Community Association and Business Women of Moose Jaw, Crystal brings people together to strengthen neighbourhoods, support local entrepreneurs, and foster inclusive leadership.
Her dedication to community building extends across the cultural and economic landscape of Moose Jaw. She serves on the boards of the Moose Jaw Centre for Arts and Culture, the Moose Jaw Museum and Art Gallery, and a member of the Moose Jaw & District Chamber of Commerce, ensuring that arts, heritage, and business development remain at the forefront of the city’s future. A volunteer with the Moose Jaw Canoe and Kayak Club and the Canadian Snowbirds 2025 Hometown Event Committee, Crystal contributes time and energy to initiatives that build pride and connection.
In October of 2024 she was appointed as Honorary Colonel of 2 Canadian Forces Flying Training School (2CFFTS) at 15 Wing Moose Jaw reflects her commitment to those who serve. This ceremonial role allows her to support the members of the Royal Canadian Air Force who are part of Canada’s premier pilot training program—strengthening the connection between military service and our communities.
In the spring of 2025 she was elected to the Saskatchewan Economic Development Alliance Board, she looks forward to collaborating on solutions that support long-term, province-wide growth.