Services

Whether you're leading a municipality, managing a nonprofit, or trying to engage your community in a meaningful way—you're juggling a lot. You need someone who can step in, understand the bigger picture, and help you move forward with clarity and confidence.

With more than 20 years of hands-on experience in local government, public relations, event management, and community leadership, I’ve helped teams just like yours tackle complex issues, communicate clearly, and deliver results that matter. I bring a calm, strategic approach—built on lived experience—and I’m ready to work alongside you to get things done.

If you need extra capacity, practical solutions, and a trusted partner who understands your world—let’s talk

Strategy & Governance Support

Organizations often face the pressure of delivering more with fewer resources—while navigating policy, politics, and public expectations. Whether you're short on internal capacity, dealing with sensitive issues, or trying to build stronger community relationships, I offer strategic support rooted in real experience.

I’ve served as a City Councillor, Police Commission Chair, and School Board Trustee—and I understand how to move ideas forward while respecting governance processes and community needs.

How I can help:

Provide governance and procedural support

Facilitate strategy sessions or community planning

Offer policy advice and analysis

Strengthen board -staff collaboration

Create a pathway for growth

Strategic Communications & Public Engagement

Clear communication when it matters most.

When your message isn’t landing—or worse, causing confusion—you need a strategy that cuts through noise and builds trust. Whether you're launching a new project, facing public scrutiny, or just trying to engage your audience more effectively, I can help you communicate with purpose.

I combine an education in public relations with over 15 years leading communications in both government and business sectors. From media relations to stakeholder engagement, I’ll help you shape the message and connect with the people who matter most.

How I can help:

Build communication plans that align with your goals

Guide you through public consultations and open houses

Prepare you or your team for media or public speaking

Draft messaging that’s clear, honest, and impactful

Support internal communications through change or growth

Event Planning & Community Program Development

Meaningful events that leave a lasting impact.

You’re planning something important—maybe a public event, a major announcement, or a program rollout. But you need more than logistics. You need someone who can help you shape the experience, manage the moving parts, and ensure your message is heard.

With over 50 events produced—ranging from national conferences to local celebrations—I bring a mix of creativity, organization, and community insight. Whether it’s one-time support or end-to-end planning, I’ll make sure your event does what it’s supposed to: connect people, strengthen your organization, and deliver results.

How I can help:

Design events and programs that match your vision and budget

Coordinate with stakeholders, vendors, and partners

Develop promotional strategies that reach your audience

Provide on-site support or professional facilitation

Help you evaluate and improve for next time

Speaker:

Crystal Froese

Prairie Built,

Purpose-Driven,

Community Builder

From growing up on the prairies to building an award-winning winery in British Columbia and launching an artisan cheese manufacturing business in Saskatchewan, my journey has been anything but ordinary. Along the way, I’ve faced setbacks, taken risks, and embraced reinvention—each chapter fueling a deeper commitment to community and entrepreneurship. That same drive led me back to my hometown of Moose Jaw, where I’ve served two terms as City Councillor, championing real change in economic development, infrastructure, and public safety. Today, I’m honoured to serve as Honorary Colonel for 2 Canadian Forces Flying Training School—an opportunity to give back in a new way while continuing to build connections across sectors.

As a speaker, I share more than a timeline—I bring audiences into the heart of the journey, where values, vision, and resilience shape every decision. I believe storytelling connects us. It helps us see possibility, overcome doubt, and lead with authenticity. Whether speaking to entrepreneurs, community leaders, students, or service groups, I tailor each presentation to inspire action and spark meaningful dialogue. I am available for both in-person and virtual engagements.

Let’s Work Together to Make an Impact.

If you're looking to move your organization forward but don’t have the capacity to add more staff, I offer practical solutions that solve problems and deliver results with professionalism. I’d be happy to hear more about your goals and how I can help you achieve them.

Services

Let’s Work Together to Make an Impact.

Contact Crystal Today