Your City’s Story Is Its Greatest Asset—Are You Telling It?

Every city has a story. The ones that own theirs stand out. The ones that don’t? They blend in.

Moose Jaw embraced its history—from Prohibition tunnels to the Moose Wars which led to the Get A Life—a notorious brand that makes people want to visit, invest, and live here. But branding isn’t just for tourism; it’s for leadership. If you don’t define your narrative, someone else will.

📌 Actionable Insight: Identify what makes your city or business undeniably unique. Then, make sure that story is woven into everything you do—from marketing, strategic planning, to policy decisions. A strong identity fuels momentum.

"Leadership is a choice. Choose to make an impact." – Crystal Froese